Working part time at Walgreen's has been an interesting experience in context of social media. Spending most of my undergrad working for this company has allowed me to witness vast changes in their social media implementation from the ground up. Thankfully, the results have been positive and their enthusiastic approach has seen steady use by both employee and costumer. A link here (http://www.businessinsider.com/how-is-walgreens-rocking-social-2012-10) can give some information on some of the more promising, upcoming innovations from Walgreen's.
Personally, I've gotten to work with social media functions such as find a pharmacist and Walgreen's Facebook photo app. Both have been engaging experiences and connect the customer with the service they're looking for while providing improved productivity for those of us working in the traditional shop. Due to programs like this we're able to have services available before the customer even walks through the door.
These are just some of the services offered. Some stores are playing with the idea of offering in store pickup via online ordering for items outside the pharmacy. There are also a number of community events sponsored by Walgreen's that are heavily advertised via social media. Social media has allowed them to reach out to their customer base through programs like "Walk with Walgreen's" and "Customer Safety Day" etc. Services like this seem to be building brand loyalty by bridging the gap between the consumer and the company.
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